Whole Foods Market + Amazon: Day 1

Amazon’s takeover of Whole Foods became official today, and as expected, the Day 1 changes were sizable.

Bloomberg reports that prices on many meats and organic produce were heavily cut, with reductions ranging as high as 43% at the mid-town Manhattan store.

At the store on East 57th Street in Manhattan, organic fuji apples were marked down to $1.99 a pound from $3.49 a pound; organic avocados went to $1.99 each from $2.79; organic rotisserie chicken fell to $9.99 each from $13.99, and the price of some bananas was slashed to 49 cents per pound from 79 cents. The marked-down items had orange signs reading “Whole Foods + Amazon.” The signs listed the old price, the new price and “More to come…”.

Organic Fuji apples topped the bargains in Bloomberg’s report, with prices reduced to $1.99 per pound, a savings of $2.50.

Amazon products are also now being offered for sale in Whole Foods stores, with Echo and Echo Dot devices being cheekily displayed with “Farm Fresh” branding:

The Echo and Echo Dot are marked at $99.99 and $44.99, in line with electronics retailer prices and Amazon’s own site pricing.

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